Gift with Purchase automatically adds a free product to the customer's cart when they meet a spend or quantity requirement.

How It Works

When a customer qualifies:

• The free gift is automatically added to their cart at $0

• The gift appears as a zero-priced line item in cart and checkout

Gift Behavior

You can configure whether gifts are automatically added when customers qualify and automatically removed when they no longer qualify. Learn more about how to update your schema in the automatic gift add and removal settings.  

Setup

1. Open the Abra app and click Create Promotion

2. Set Visibility to Private while configuring

   • Note: Public visibility makes the promotion active immediately on save

3. Scroll to Discounts and click Add a discount

4. Select Gift With Purchase

5. Enter a URL-friendly discount code (e.g., GIFT-WITH-PURCHASE)

6. Configure your settings:

   • Customer Buys – Set qualification requirements (spend, quantity, eligible items)

   • Customer Gets – Choose one free gift. To offer multiple gifts for customers to choose from, see Selectable Gift with Purchase

   • Customer Eligibility – All customers or a specific Shopify segment

   • Usage Limits – Per order, per customer, or total uses

   • Sales Channels and Markets – Limit if needed

7. Click Save

See Discount Configuration for details on each configuration option.

Storefront Blocks

Add storefront blocks to display promotion messaging and gift selection to customers.

Recommended setup:

1. Ensure you have activated your Abra app embed

2. Click Add block under Product

3. Select Gift Banner and customize the text

4. Click Activate Template

5. The Shopify theme editor will open; drag the block to position it on your product page

6. Click Save in the theme editor

Tip: Gift Banners are recommended for gift promotions because they show progress and enable gift selection especially for Selectable Gift with Purchase.

Each gift is added automatically and appears as a line item that is discounted 100% in cart and checkout. You can add blocks to other pages (cart, collections, customer account).

See Storefront Blocks for information on all block types and placement options.

Limitations

• Gift with Purchase must:

  • Be in stock

  • Have a price greater than $0

  • Be published to the Online Store

• Shopify automatic discounts may conflict with Abra promotions and cause unpredictable behavior (e.g., gifts not discounted, codes not applying). 

• Ensure automatic add and removal settings are set-up prior to activating a gift with purchase. If not configured in settings, gifts are automatically added once per session and automatically removed when the customer no longer qualifies.