Multi-Tiered Gifting

Last updated: September 9, 2026

Multi-Tiered Gifting awards different free gifts at increasing spend or quantity thresholds. Customers unlock more valuable or additional gifts as they reach higher tiers.

How It Works

When a customer qualifies for a tier:

  • The tier's gift is automatically added to their cart at $0

  • Each tier's gift appears as a separate product line item that is discounted by 100% in cart and checkout

Example:

  • Tier 1: Spend $50 → Free Tote

  • Tier 2: Spend $100 → Free Tote + Free Water Bottle

  • Tier 3: Spend $150 → Free Tote + Free Water Bottle + Free Hat

Gift Behavior

You can configure whether gifts are automatically added when customers qualify and automatically removed when they no longer qualify. Learn more about how to update your schema in the automatic gift add and removal settings. 

Setup

  1. Open the Abra app and click Create Promotion

  2. Set Visibility to Private while configuring

    Public visibility makes the promotion active immediately on save

  3. Scroll to Discounts and click Add a discount

  4. Select Volume Discount

  5. Enter a URL-friendly discount code (e.g., TIERED-GIFTING)

  6. Configure your settings:

    • Customer Buys - Set qualification requirements (spend, quantity, eligible items)

    • Purchase Type - One-time, subscription, or both

    • Variant-Level Requirements - Control whether customers must meet thresholds using the same variant or can mix variants

    • Tiers - Set the threshold and gift for each tier (up to 5 tiers)

    • Customer Eligibility - All customers or a specific Shopify segment

    • Usage Limits - Per order, per customer, or total uses

    • Sales Channels and Markets - Limit if needed

  7. Click Save

  8. Scroll to Storefront Blocks, activate the blocks you want to use, and place them in your theme editor

    Recommended: Tiered Banner on product pages + Gift Banner in cart

See Discount Configuration for details on each configuration option.

Storefront Display

Use Tiered Banners to show customers their progress across all tiers. Gift Banners can display which gifts are currently unlocked.

Recommended block placement:

  • Tiered Banner on product pages (shows progress toward next tier)

  • Gift Banner in cart (shows unlocked gifts)

See Storefront Blocks for block types and placement options.