Abra Links (Private Promos)

Private promotions are accessible only via a unique link (Abra Link). Use private promotions for email campaigns, social ads, influencer partnerships, or any offer you want to share selectively.

Important: Activating automatic discounts with a private Abra Link is not recommended. It will cause your discount to appear onsite but not apply at checkout.

How It Works

When you create a private promotion, Abra generates a unique link. The promotion activates only when customers click that link.

Once activated:

• The promotion remains active for that customer's session across all pages

• Storefront blocks appear (if placed)

• Dynamic pricing updates (if enabled)

• The discount code applies automatically at checkout

Multiple private promotions can run simultaneously but will be replaced if a customer accesses a second promotion.

When to Use Private Promotions

• Email campaigns (send unique offers to subscribers)

• Social media ads (track performance by channel)

• Influencer partnerships (unique links per influencer)

• SMS campaigns (exclusive offers for text subscribers)

• Retargeting campaigns (win-back offers for abandoned carts)

How to Set Up a Private Promotion

Create one or multiple discounts within your private promotion:

1. Open the Abra app and click Create Promotion

2. Set Visibility to Private

3. Add your discount (Gift with Purchase, Volume, Multi-Class, or Multi-Value)

4. Configure discount settings (thresholds, rewards, eligibility)

5. Add storefront blocks to display messaging (optional but recommended)

6. Click Save

7. Return to your promotion page. 

Repeat this process to add additional discounts to the promotion. On the Promotions page, copy the URL link for your promotion. You can now share this link via email, ads, social media, SMS or any marketing channel that requires a deep link. 

See Promotion Configurations for details on configuration options.

Customizing the Link Destination

Abra Links can be activated for customers from any page on your website. Easily update the destination for customers: 

1. Open the promotion

2. Click Share in the top right

3. Select a destination (home, specific product, collection, or custom URL)

4. Copy the updated link

Shortening Abra Links

Abra Links can be long. To create shorter, branded links:

1. Use a URL shortener (Bitly, Rebrandly, etc.)

2. Or set up a URL redirect in Shopify:

   • Go to Online Store → Navigation in Shopify

   • Create a redirect from /vip-offer to your full Abra Link

   • Share the short link: yourstore.com/vip-offer

Session Behavior

Once a customer clicks an Abra Link:

• The promotion activates for their browser session

• They see the promotion on all pages (product, collection, cart)

• The promotion remains active until they close their browser or the session expires after 15 minutes 

If they return later without clicking the link again, the promotion will not be active.

Running Multiple Private Promotions

You can run multiple private promotions at the same time. 

Example:

• Email campaign: EMAIL-GIFT (Abra Link)

• Instagram ad: INSTA-20 (Abra Link)

• Influencer partnership: PARTNER-VIP (Abra Link)

All three can run simultaneously without conflicts.

Storefront Display

Private promotions display messaging only to customers who click the Abra Link:

• Banners on product pages, collections, cart

• Progress bars showing threshold progress

• Dynamic pricing (if enabled)

See Storefront Blocks for block types and placement options.

Limitations

• Promotion only activates when customers click the Abra Link

• Session-based activation (doesn't persist across devices or after session ends in 15 minutes)

• Shopify automatic discounts may conflict with Abra promotions and cause unpredictable behavior (e.g., gifts not discounted, codes not applying).